Acceptable Use & Ad Content Policy

1. Scope

This Acceptable Use & Ad Content Policy (the "AUP") applies to every user of the Flawk platform and to every creative, prompt, and campaign submitted through the Service. The AUP is part of, and incorporated by reference into, the Flawk Terms & Conditions. A breach of this AUP is a breach of those Terms.

2. Absolutely Prohibited Content

The following content categories are prohibited on Flawk DOOH and CTV inventory under all circumstances and in all jurisdictions. Submission may result in immediate campaign removal, account suspension, and reporting to law enforcement:

• Child sexual abuse material (CSAM) — any depiction or implied depiction of a minor in a sexual context. CSAM is reported to the National Center for Missing & Exploited Children (NCMEC) and to law enforcement.
• Content that incites violence, terrorism, genocide, or imminent unlawful action; promotes designated foreign terrorist organisations or individuals on the OFAC SDN list.
• Hate speech that attacks a person or group based on race, ethnicity, national origin, religion, disability, gender, sexual orientation, or age.
• Sexually explicit content, pornography, or paid escort services.
• Sale of illegal goods or services, including unregulated firearms, explosives, controlled substances, stolen goods, counterfeit currency, fake credentials, or hacking tools.
• Malware, phishing, ransomware, drive-by-download links, or any creative that attempts to compromise device security.
• Multi-level-marketing programmes operating as pyramid or Ponzi schemes; investment fraud; "guaranteed return" schemes.
• Disinformation about elections, voting procedures, vaccines, public health emergencies, or matters of established scientific consensus that is reasonably likely to cause material harm.
• Content that depicts an identifiable person without their documented written consent (no celebrity likenesses, public-figure depictions, or AI-generated synthetic likenesses without authorisation).

3. Regulated Verticals

The following categories are permitted only where the user holds the relevant licences, complies with all applicable federal, state, and local rules, and meets the additional Flawk requirements stated below. Flawk may require documentary proof of compliance before approving a campaign.

• Alcohol — permitted only in jurisdictions where alcohol advertising is lawful for the relevant placement; must comply with the DISCUS, Beer Institute, and Wine Institute codes; minimum 73.6% adult-audience composition for outdoor placements; no depiction of consumption by anyone under 25; no placement within 500 feet of schools, places of worship, or playgrounds.
• Tobacco, vape, e-cigarette, and nicotine products — subject to FDA Center for Tobacco Products rules and state restrictions; flavoured products are prohibited where state law restricts them; no DOOH placement within 1,000 feet of any K-12 school.
• Cannabis and CBD — permitted only in U.S. states where adult-use or medical cannabis is legal for the relevant placement and only where state-specific advertising rules permit DOOH/CTV; CBD must include the FDA disclaimer that the product has not been evaluated for treatment of any disease.
• Gambling, sports betting, daily fantasy sports, and lotteries — only with proof of state-issued licence in every jurisdiction in which the campaign will run; "responsible gambling" disclosure required; problem-gambling helpline number must appear in creative where state law requires.
• Prescription drugs and medical devices — must comply with FDA fair-balance and risk-disclosure rules; off-label promotion is prohibited.
• Financial services — must comply with Reg Z, Reg B, FINRA, and applicable state UDAP statutes; APR / fee disclosures required where law requires; no "guaranteed approval" claims.
• Cryptocurrency and digital-asset services — the advertiser must hold all required money-transmitter and securities licences in target jurisdictions; no pump-and-dump or "get rich" claims; ICO / token sale ads are prohibited absent a written legal opinion that the offering is exempt or registered.
• Political advertising — the campaign must include a "paid for by" disclaimer that complies with the Federal Election Campaign Act and any state-level DOOH/CTV political-ad disclosure regime (including but not limited to New York, California, Washington, Maryland, and Minnesota requirements). Flawk publishes political-ad spend in line with applicable transparency rules.
• Healthcare claims and weight-loss — must comply with FTC Endorsement Guides; no "miracle" or "guaranteed results" language; substantiation must be on file before campaign launch.

4. Truth in Advertising

All creative must comply with Section 5 of the FTC Act and the FTC Endorsement Guides. In particular: (i) all factual and performance claims must be truthful and substantiated at the time of publication; (ii) material connections between an endorser and the advertiser must be clearly and conspicuously disclosed in the creative itself (not in fine print); (iii) all pricing, savings, and "free" claims must be accurate and qualified where qualifications materially change the offer; (iv) comparative-advertising claims must be supported by reliable evidence and not misleadingly disparage competitors.

5. Music, Audio, and Talent Rights

You are solely responsible for clearing all rights in any music, voice-over, image, or on-screen talent appearing in your creative, including synchronisation, master-recording, public-performance, mechanical, and on-screen-talent (SAG-AFTRA or equivalent) rights. DOOH playback in public venues constitutes a public performance for music-rights purposes; ASCAP, BMI, SESAC, GMR, or equivalent licences are the user's responsibility, not Flawk's. AI-generated music and voice clones are subject to the same rights-clearance obligations and the further restrictions in Section 6 of the Terms.

6. Quality Standards

• Format — image (PNG/JPEG) or video (MP4 H.264 / HLS); minimum resolution 1080×1920 portrait or 1920×1080 landscape (or device-native).
• File size — published per inventory class on the campaign creation page; over-spec uploads will be rejected.
• Audio — CTV creative with audio must comply with the CALM Act (loudness normalisation); silent DOOH placements are required where venue rules forbid audio.
• Accessibility — closed captions are required for any CTV creative containing dialogue or material verbal information.

7. Venue Rules

DOOH inventory is placed by independent screen owners in physical venues that may impose additional content restrictions (for example, no alcohol or gambling in family-oriented venues, no political content in transit hubs, no competitor-brand content in retail malls). Flawk may filter or reject your campaign to comply with venue-specific rules, even where your creative otherwise complies with this AUP. Venue rules are made available to you, in summary, on the campaign-creation flow.

8. Enforcement

Every campaign passes through pre-launch review before going live. Flawk also conducts periodic post-launch audits and acts on third-party complaints. Where a campaign or creative is found to breach this AUP, Flawk may, in its sole discretion: (a) reject or remove the creative; (b) require the user to modify and resubmit; (c) suspend the user's account; (d) terminate the user's account for repeat or material breach; and (e) report the conduct to a regulator or law-enforcement body.

Appeals. A user whose creative or campaign has been rejected or removed may appeal in writing to reports@flawk.com within 14 days. Flawk will respond within a further 14 days. The decision on appeal is final, subject only to the user's rights under the Terms (including the right to bring a dispute under Section 15 of the Terms).

Repeat infringer policy. Three substantiated breaches of this AUP within any 12-month period will result in account termination. Flawk maintains an internal log of breaches per account.

9. Reporting

To report a campaign, screen, or other Flawk-served content that you believe breaches this AUP, please email reports@flawk.com with: (i) the screen, venue, or campaign URL or identifier; (ii) the date, time, and location of the alleged breach (where applicable); (iii) a description of the breach and the relevant AUP section; and (iv) any supporting evidence (photos, screenshots, etc.). Copyright complaints are handled separately under our DMCA & Content Complaints Policy.

10. Updates to This Policy

We may update this AUP from time to time. Material changes will be communicated by email and via a notice on this page; continued use of the Service after the effective date of any change constitutes acceptance.